Brings in more customers through organic search
53.3% of all web traffic comes from organic search and 60% of marketers state that their highest quality leads come from SEO-engaged customers.
Encourages you to focus on user experience
Speaking of your web experience, a core element of SEO that continues to grow in necessity is optimizing user experience.
It helps keep you informed
Like anything related to operating a business, SEO changes all the time. Search engines are updated, different factors become important and other businesses are working on their own strategies to rank.
Creates a trustworthy web experience for customers
Hitting the front page, and claiming the number one spot in a search result is completely reliant on the authority you build
Improves brand awareness
One tangential element outside of converting users into customers when you improve your rankings is overall brand awareness.
One element of traditional marketing that is generally frustrating is how vague your return on investment can be.